A UPC (Universal Product Code) is a unique identifier for retail products. For your music to be sold on digital platforms, each product (such as an album, EP, single, and video) must have a unique UPC.
All music releases distributed by us will be given a UPC code. We only require you to supply us with your UPC code if you are re-distributing a release through us.
We will automatically create and assign a UPC to your music release for each of our distributed releases, whether through Watershed Pro or our partnership with Capitol CMG/RE:Think.